I Have a Twitter Account. Now What?
When I first started experimenting with social media, I wondered the exact same thing. Twitter is about letting people know you had coffee for breakfast, right? Wrong. As a public relations professional and social media enthusiast, I find great joy in sharing my knowledge and understanding of the latest in the digital realm. For years, we have been hearing about the power of Twitter, Facebook, LinkedIn and others. But are we truly tapping their potential?
On Tuesday, I had the pleasure of sharing some insights with a group of Orlando CEOs who are members of Vistage, the world’s largest chief executive organization. This was a group of smart and savvy business owners who wanted a better understanding of the social media tools out there, and I wanted to show them some of the valuable, but lesser-known, functions of those tools. There’s not enough room here to share everything we talked about in our meeting, but I thought I would at least share some of my observations.
QR Codes – The Wave of the Future
Public relations, marketing and advertising professionals have been enamored with QR (Quick Response) codes of late, even though they have been around for many years. Some are even dubbing 2011 as the year of the QR code. Not only can they bridge the gap between a user’s offline and online experiences, but they can be customized. While QR codes are still working their way into the mainstream, many early adopters are finding creative ways to reach their target audiences. And I could tell this group of CEOs immediately understood the benefits of this technology. You almost could see the light bulbs go on as I began to talk about how they work. My hope moving forward with these nifty little codes is that professionals will employ them to provide that extra value to users and not waste their time.
Twitter Provides Valuable Monitoring Tool
Yes. We all use Google Alerts to monitor our brand and keywords. But what about monitoring on Twitter? Twitter’s search function proves valuable when trying to stay on top of conversations happening around your brand or a keyword in a certain geographic area. While some may see Twitter as a place to post the details of your breakfast, providing a glimpse at the conversations surrounding an industry gave this group a different understanding of the “tweets” happening right at their fingertips.
When all is said and done, social media is constantly evolving, and I’ll be the first to admit that it is hard to keep up with everything. But, before jumping in and setting up accounts for every single tool out there, get to know the ones you are using now. You’ll be surprised at the functions you didn’t know you had.
Christina Morton is an account executive specializing in social media with CBR.