After months of waiting, brand pages are now able to convert to the new Facebook design. All pages will automatically get the new design March 30. The new design brings many added benefits – including a more visually appealing design – for businesses.
Preview your page before it goes live. Now through March 30, page administrators can preview their page and publish it right away. While you are working on it, any changes you make to the page will only be visible to other page admins. And, if brands are not ready to transition just yet, they can wait until Facebook automatically does it for them.
Cover photo now spreads across the top of the page. Brand pages now have the ability to include a cover photo, or a billboard that stretches across the top of your page. It’s the first thing people will see on your page, and it should make an impression. This photo will speak volumes about your brand. However, Facebook has set rules for what these photos can be. The photo has certain size limitations, but most importantly, it cannot include price or purchase information, contact information that belongs in the About section, references to like or share, or a call to action. So take note when selecting your image.
Tabs go away, apps menu now below the cover photo. Photos, likes, events and apps are now at the top of your page, just below your cover photo. Photos will only show in the first spot but you can change the order of everything else so people see what matters most.
Timeline gives managers ability to rearrange posts. Timeline displays all your posts in chronological order, but page administrators can rearrange their page’s timeline by “pinning” or “highlighting” posts. When you “pin” a post, it moves to the top left of your page. This allows managers to prominently display relevant posts even if it is not the most recent one. Notice in the image below there is a tiny orange flag in the top right corner of the post. This means the item has been pinned successfully. The post will stay at the top of the page for seven days and then return to its original posting date. Want to remove it before then? Don’t worry. You can “unpin” it at any time.
One last thing on Timeline, admins can add “milestones” to a brand’s page. Milestones are prominently shown and can include a photo. This is just another feature of the new design that really allows a brand to tell its story.
New admin panel makes managing page easier. Brand admins will find managing their page gets easier. Everything – from latest insights to comments on your page – are all in one place.
Followers can now communicate with pages privately. This is by far one of the best features Facebook has given brand pages – the ability for followers to connect privately with your page. A “message” button will now appear on your page, allowing followers to contact you with questions or concerns. However, it does not appear brand admins can initiate conversations privately at this time.
There are many changes you will find with the new design – both big and small – but I think the few I’ve highlighted here will get you on the right path. If you’re not quite ready to convert to the new design, play around with the preview options and get to know the new layout. Strategically think through what your cover photo should be and which posts you want to highlight or pin on your page. I think you’ll agree it’s a great way to tell your company’s story.
And, if you need help learning the new layout and getting your brand to stand out in this digital world, contact our team of experts.
Christina Morton is an account executive specializing in social media at CBR.