Headlines speak volumes — and none so loudly as the nomenclature of the ongoing trial of George Zimmerman taking place near our Seminole County, Florida office. At first the news media characterized it as a self-defense trial of Mr. Zimmerman. Soon others worked to re-characterize the trial to focus on the deceased participant in the encounter, Trayvon Martin. As a result, the headlines quickly changed to “the Trayvon Martin trial.” Zimmerman’s defense has not appeared to have commented on this continual shift in the wording. If nothing else, the shifting in headlines could reflect bias on behalf of the headline writers. Surely naming a trial after the alleged victim could serve as a subliminal influence of a verdict. Now the headlines are shifting again, back to the accused. Welcome to the George Zimmerman nee Trayvon Martin nee George Zimmerman trial. Such are the life and times in Central Florida this summer of ’13. It’s a fascinating place in which to run a media relations firm.
June 21st – Summer Solstice – is a big day in the hallowed halls of CBR. It’s our 29th anniversary as Florida’s leading independent strategic communications firm. Happy Anniversary to the world’s greatest media strategists from your humble founder and CEO.
Lori Booker, APR