10, 9, 8…
Those are the words every Orlando resident, and many across the world, is eager to hear: the final countdown of the last space shuttle mission. Space shuttle Atlantis will take to the skies Friday, July 8, and CBR Public Relations has a front-row seat.
I’ll be attending on behalf of the agency, as a NASA Tweetup STS-135 participant, for what is to be my first and last shuttle launch experience. (Follow my experience on Twitter at @CBRPR.) It’s a coveted spot, with more than 5,000 people applying from across the world and only 150 people selected to participate.
It’s an exciting time for our agency, and it’s an exciting, and bittersweet, time for the Space Coast. But what does the final shuttle launch really mean?
A Reflection on CBR’s Long History
The launch is a historic moment for many people and for various reasons. For CBR, it’s a piece of our long history. Its significance not fully apparent to me until a recent staff meeting when our CEO Lori C. Booker shared her favorite CBR moment:
“CBR promoted Kennedy Space Center Visitor Complex’s 25th Anniversary of Man’s Last Walk on the Moon, which generated international media attention. The night of the event I had the goose-bump opportunity to stand next to NASA Astronaut Gene Cernan outside the Saturn V building. I looked up and saw puffy clouds parting to slowly reveal a full-harvest moon in a star-filled sky. In awe, I asked him what it was like – this view from earth of the moon he walked on – and his eyes filled with memories he didn’t share. He cleared his throat and just quietly said, ‘Magnificent.’”
A Time for the Space Coast to Shine
With all the media attention and the hundreds of thousands who will flock to the area to be a part of history, Brevard County and the Space Coast have an opportunity to shine in front of a global audience. It’s a new era for the Space Coast, one that it is ready and willing to take on. From pristine beaches to zip lining, there is plenty to do. You can sail the high seas out of Port Canaveral, test your swing at golf courses designed by Arnold Palmer and Joe Lee, or tackle the waves at some world-famous surf spots. I really could go on and on, but I’ll let you discover it all.
So, get ready. History is about to be made, and we are all a part of it.
3, 2, 1… Liftoff!
Christina Morton is an account executive specializing in social media with CBR.